PLBR wins bronze at the PM Society Digital Awards
Publicis Life Brands Resolute snapped up a Bronze Award for its campaign: Promoting patient-centred care in PsA, at last week’s PM Society Digital Awards. The team attended the glitzy awards at The Brewery, where they were shortlisted in not one, but TWO categories:
- Digital projects within healthcare partnerships: Promoting patient-centred care in PsA (Janssen Pharmaceutica NV)
- Digital solution for congress / symposium & meetings: GOLD+ webinars (Novartis Pharma AG)
“This award win is testament to the truly innovative work we do at PLBR. Our company motto is ‘Powerful Thinking. Provoke Change.’ and with every project brief we ask ourselves: how can we do things better? Our PsA campaign was a true reflection of this thinking.” said Victoria Wright, General Manager, PR and Medical Education. “We’re thrilled to be kicking off the 2016 award season with a win – now bring on Communiqué!” This latest award win follows PLBR’s 2015 successes, which included winning the Judges’ Special Award for Innovation for their programme: Surgical Excellence in Practical Training for Takeda at Communiqué.