A double whammy for Publicis Health agencies at the PharmaTimes Awards
Publicis LifeBrands Resolute and Real Science Communications crowned International Communications Team of the Year winner and runner up respectively
London, 14 November, 2016: Publicis LifeBrands Resolute, the specialist PR and Medical Education agency, has won the coveted title of Communications Team of the Year (International Challenge) at the PharmaTimes Awards last week. Unique in its industry, the competition aims to mimic a real-life pitch situation, whereby teams are tasked with developing and presenting a strategic communications programme – in just two hours!
Representatives from two Publicis Health agencies, Publicis LifeBrands Resolute and Real Science Communications, attended the competition finals on 13th October 2016, along with other leading healthcare communications agencies. Upon arrival they were presented with a hypothetical, yet realistic, brief designed to test the teams’ capabilities and knowledge of international communications. The teams put together a strategic approach and tactics, before presenting their ideas to the judging panel. The judging panel of senior industry marketers praised the Publicis LifeBrands Resolute team for their “creative offering which was both clear and compelling.”
With five finalists battling it out for the International Challenge, fellow Publicis Health agency, Real Science Communications, was award Highly Commended in the category. The Medical Education agency impressed the judges with their “enthusiasm and passion for science.”
“I couldn’t have asked for a better result and I’m so proud of both teams” Said Victoria Wright, General Manager at Publicis LifeBrands Resolute. “This year’s theme was very close to our hearts – innovation. Here at Publicis Health we constantly strive to be at the cutting edge healthcare communications, exploring new digital trends and looking for new, innovative ways to do things.”
Publicis Health’s UK agencies, which include Publicis LifeBrands Resolute and Real Science Communications, have a strong track record of winning awards and have been recognized in the Communique Awards, PM Society Digital Awards, PR Week, Cannes Lions and Creative Circle Awards, to name a few…