New year, new name – PR and Med Ed agency rebrands as Publicis Resolute!
London, 17 January, 2017: Publicis Health announced today that its PR and Medical Education agency is rebranding to become Publicis Resolute. Along with the new name, the agency has launched a new website (https://www.publicisresolute.com), new social media channels (@ResoluteTweets, @PublicisResolute) and a new logo.
The updated brand identity reflects synergies between the agency’s future and its heritage. It was founded as Resolute Communications in 2002, before merging with Publicis Health’s advertising agency, Publicis LifeBrands in 2010 to become Publicis LifeBrands Resolute. Its new tagline ‘Seriously Imaginative Med Ed and PR’ illustrates Publicis Resolute’s passion for innovative and original thinking.
“We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations,” said Glen Halliwell, Medical Education Business Unit Director. “Over the years we’ve grown and evolved, yet we’ve stayed true to our roots and the familial company ethos is as strong as ever.”
Publicis Resolute’s sister advertising agency and former namesake has returned to its previous name, Publicis LifeBrands. It has also launched a new website (www.publicislifebrands.co.uk) and logo.
Victoria Wright, Managing Director of Publicis Resolute, Publicis Life Brands and Real Science commented: “Across our three agencies we offer a truly integrated approach. Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality”.