Paris, Arnold Schwarzenegger and Rising Stars: insight from the inaugural Publicis Health Op Comms meeting
by Zayn Qureshi, Account Director, Publicis Resolute
In any industry, staying ahead of the curve requires the ability to listen and adapt to an ever-changing workforce, client and customer needs – and fast. Being agile in the way you transform your business can be a challenge for even the smallest of start-ups – so how does the largest healthcare communications network in the world do it?
Ask the troops on the ground at the forefront of that change!
The first Publicis Health Operations Committee meeting of 2017 took place in Paris at the end of January. The theme? ‘What Good Looks Like’ – with a focus on clients, pitches, strategy, creative and attracting talent.
As part of the meeting, a group of ‘Rising Stars’ from the Publicis Health UK and France offices were tasked with holding up a mirror to the Publicis Health senior leadership, to reflect on what we look like now and what we want to look like in the future. It was an intentionally open brief and an invitation for honest feedback.
Two mixed bags of nuts from the Publicis Resolute, Publicis Life Brands, Real Science, Digitas Health, Saatchi & Saatchi Wellness and Langland teams then worked collaboratively to deliver two different group perspectives on the challenges and opportunities that lie ahead for the Groupe. Two uncannily similar sets of recommendations were delivered, albeit one through the medium of Arnold Schwarzenegger and the other through a variety of animal kingdom analogies.
It was not only a great forum to discuss some tangible means of bringing the network (and the talent within it!) even closer to the senior leadership, but it also provided the members of each group with a unique glimpse into the day-to-day lives of fellow Publicis agencies. The latter was the most valuable part of the experience from my perspective – an out-of-the-ordinary opportunity to join forces with a number of bright, eager and creative minds and to come home with some fresh perspective on the what we do (that, and an all-expenses paid dinner in central Paris). A truly memorable experience for all those fortunate enough to be a part of it.