Loud & clear: Our thoughts for pharma comms 2018 in PharmaTimes
PharmaTimes has published an interesting article in its January edition exploring the key priorities for pharma comms in 2018. Our very own PR Business Unit Director, Ann Hughes, was featured in the article. Read all about it here!
“We need to think holistically about patient care. It’s not just about talking about products anymore – pharma needs to think creatively about how they can use their skills and expertise to add value to the healthcare system, for example developing disease management apps to support patients on their treatment journey.” – Ann Hughes