Meet The Explorers: Publicis Resolute unveils its new creative campaign
Good things come in threes – animation series delves into the minds of Publicis Health’s advertising, PR and medical education agencies
London, 26 February, 2018: Publicis Health UK today unveiled its new campaign: ‘Meet The Explorers’ across its three agencies Publicis Resolute, Publicis LifeBrands, and Real Science. The full campaign animation can be viewed online here.
Developed by the creative team at Publicis LifeBrands, the campaign features a series of short animations that come together to show how the three agencies seamlessly complement each other. The series uses the idea of explorers to delve, quite literally, into the minds of each of the three agencies – explaining who they are, what they do, and how they think. Together they are united by their vision to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
Victoria Wright, Managing Director of Publicis LifeBrands, Publicis Resolute and Real Science commented: “I absolutely love the animations – the ‘explorer’ theme is spot on! It’s the perfect metaphor for our three agencies – each with a unique brand and personality, yet together we offer a seamlessly integrated approach across advertising, med ed and PR. Pure genius.”
Publicis Resolute, the network’s only PR and medical education agency, is represented with an ‘Indiana Jones’-style jungle explorer – equally adept on land and water – representing the agency’s dual-expertise. The animation captures the agency’s ‘Seriously Imaginative’ approach of Med Ed and PR that stems from the team’s passion for innovative and original thinking.
“We’re the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations.” said Ann Hughes, PR Business Unit Director. “We’re always up for a new adventure, exploring new territories – whatever you throw at us, we’ve got it covered.”
Its sister agency, Publicis LifeBrands takes the form of an astronaut exploring space, reflecting the advertising agency’s passion for extraordinary ideas. Whilst the medical education specialist, Real Science, highlights its commitment to curiosity as a deep sea explorer. Together, the agencies are united by their love of healthcare communications. Ideas. Imagination. Curiosity. The perfect partners to shape the future of health and wellness.
Notes to editors
For more information, please contact Emma Knott: firstname.lastname@example.org
About Publicis Resolute
No client in the world has ever said, “give me the same as the other guys please”. Thinking differently, seeing another point of view, imagining the alternative are the essential ingredients to invention, innovation, and ideas that create change for better health.
Publicis Resolute is passionate about original thinking, and is set up to avoid the ordinary: serious when others are fluffy, creative when others are typical, indispensable when others are extra, imaginative when others are ordinary. Publicis Resolute makes your business their business. They predict the unpredictable and imagine the unimaginable so as to change the seemingly unchangeable.
About Publicis Health
Publicis Health is the largest health-oriented agency network in the world. A division of Publicis Groupe, Publicis Health manages top-tier agencies specialising in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 6,000 employees, Publicis Health manages 15 agency brands through 60 offices located in 10 countries. Publicis Health’s brands are Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Publicis LifeBrands, Razorfish Health, Heartbeat Ideas, Discovery, insync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, Maxcess, Verilogue, Langland, PDI, Real Science Communications, and Tardis Medical Consultancy.