Publicis Resolute launches in Asia Pacific
UK MEDIA ONLY
PUBLICIS RESOLUTE LAUNCHES IN ASIA PACIFIC
Leading healthcare agency builds on record growth and responds to client demand for multi-disciplinary communications
London, UK, 26 July 2019: Publicis Resolute, the leading public relations and medical education agency from Publicis Health, has expanded its operations with the launch of a new hub in the Asia-Pacific (APAC) region. The move follows a year of unprecedented growth at the Baker Street head-quartered agency and supports the company’s continued evolution as a global player in healthcare.
Glen Halliwell, Business Unit Director, Medical Education, has relocated from London to Singapore and will be responsible for leading the development of an integrated healthcare communications offering in APAC. He will continue to be involved in the UK-based business.
“Our track record in the UK and EMEA speaks for itself; we deliver seriously imaginative solutions for our clients that span the entire communications mix. The demand from clients in APAC for the multi-disciplinary blend of healthcare communications we deliver is considerable. Link this with our ambition to bring the Publicis Resolute brand to a new global audience, and the desire from one of our top talents to work abroad, and we have all the hallmarks to support the company’s continued growth,” comments Victoria Wright, Managing Director, Publicis LifeBrands, Publicis Resolute, Real Science.
The new operation, based in Singapore, is embedded within the wider Publicis Groupe. Halliwell will be working closely with colleagues from Publicis Communications and Publicis Media to leverage the best of Publicis Groupe talents and capabilities across the APAC region to bring the “Power of One” strategy to life.
– Ends –
About Publicis Resolute
No client in the world has ever said, “give me the same as the other guys please”. Thinking differently, seeing another point of view, imagining the alternative are the essential ingredients to invention, innovation, and ideas that create change for better health.
Publicis Resolute is passionate about original thinking, and is set up to avoid the ordinary: serious when others are fluffy, creative when others are typical, indispensable when others are extra, imaginative when others are ordinary. Publicis Resolute makes your business their business. They predict the unpredictable and imagine the unimaginable so as to change the seemingly unchangeable.
About The Publicis Health Powerhouse
Publicis LifeBrands, Publicis Resolute and Real Science (PLBRS): together, we are the Publicis Health Powerhouse.
We marry advertising, public relations and medical education with our unique blend of curiosity, imagination and ideas.
We recognise that as health fast becomes mainstream, the role of the healthcare communications agency has changed. Patients and consumers are increasingly empowered, informed and enabled. As health, fitness, nutrition, medicine, magic and myth become interwoven, categories become more and more complex – making healthcare harder to navigate.
From birth, people learn to make sense of the world first through images, then through stories and numbers. Naturally wired to blend our logical, emotional and sensorial systems, we navigate the world through a uniquely instinctive union of our senses. However, stuck in silos, healthcare communications assumes people think in silos. It is not set up to help patients or physicians use their natural instincts to navigate, understand or act.
That is where we come in. At PLBRS we are wired to think differently. Our diverse and multidisciplinary approach gives us the power to bring together the fundamental navigation systems of the human brain. We are the Powerhouse that is helping the world make instinctively better sense of health.
PLBRS is part of Publicis Health – the largest health-orientated agency-network in the world.
About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Performics, Digitas), Publicis.Sapient (SapientRazorfish & Sapient Consulting) and Publicis Health. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.
For more information, please contact
UK & EMEA:
Liz Baldwin, Public Relations and Communications Lead
Publicis Resolute, Publicis LifeBrands, Real Science Communications
T: 020 7421 1771