Pro Bono Campaign
As part of our pro bono work with Beating Bowel Cancer, we supported their meat-free initiative by developing an online tool known as The Veg Pledge.
The Veg Pledge calculated how much an individual could save by going meat-free for the week based on their average meat consumption. There was then an option to donate this sum directly to the charity.
The calculator proved highly successful with 500 social media mentions and a reach of over 1.2 million. The Veg Pledge was covered in 200 blogs/online magazines, with 185 mentions in traditional media.