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Global advocacy development

We undertook a literature-based opinion leader mapping exercise, supplemented by a ‘first followers’ study (understanding who local HCPs are immediately influenced by) and a (non HCP-specific) digital opinion leader analysis to create a true global map of current opinion and potential future advocacy.

We then held an international and two regional kick off meetings to bring together interested parties – the kick off meetings produced a co-created call to action, which was committed to by all attendees.

The advocacy movement now includes over 100 members and is perpetuated the through face-to-face meetings, a regular e-bulletins, a writing competition, local events, articles and white papers.

Publicis Resolute

8 March 2018 |

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