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Mapping global advocacy

Our client was introducing a new vaccine to the rare diseases market. As part of this, we needed to understand the current behaviours of vaccinators, future vaccinators and who their big influencers were.

We undertook a literature-based opinion leader mapping exercise, which was supplemented by a ‘first followers’ study (understanding who local HCPs are immediately influenced by) and a (non HCP-specific) digital opinion leader analysis to create a true global map of current opinion and potential future advocacy.

This map formed the basis of a global advocacy initiative which now boasts over 100 members.

Publicis Resolute

8 March 2018 |

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