Patient group collaboration
Our client had no footprint in a new disease area and wanted to find a meaningful way to introduce themselves to the community and demonstrate their investment and commitment to patients.
We facilitated a co-creation session with a patient steering committee, identified crucial ‘make or break’ moments for patients receiving their diagnosis and their desire to avoid ‘over-dramatization’ of the associated perceived stigma of the condition.
Together we decided an animation series for patients, written by patients, was the most compelling solution for this community. Using insights from their patient survey, we developed a script and storyboard for three characters to represent the spectrum of different people affected.
The animation was promoted via client and patient group channels and launched on a World Awareness Day, reaching over 20,000 HCPs. The animation has already been translated into French, German, Dutch, Portuguese, Slovenian, Hebrew and Swedish, and shared with local stakeholders in 17 countries across Europe and the Middle East.
A targeted social media strategy ensured the message reached HCPs & patients at that crucial diagnosis moment. The animation was viewed over 31,000 times in the first 24 hours!!!
Work is already underway on the second (and third) animations of the series.