Back to all posts

Practical surgical training

Our client wanted to raise their profile in the surgical devices market by offering technologically advanced, innovative and true-to-life practical training, whilst at the same time showcasing the use of their dual haemostat and tissue sealant patch.

Typically, educational activities at congresses only ask surgeons to listen and watch, with little or no active engagement. We turned this on its head to create the first truly interactive ‘excellence in practical training’ event for surgeons – a project that the Communique judges reserved special recognition for at the annual awards event.

Publicis Resolute

6 May 2016 |

Publicis LifeBrands

Welcome to Publicis Resolute – the motherland of seriously imaginative med ed and PR. If you’re looking for our sister advertising agency, Publicis LifeBrands, please click here.