Sparking debate on social media
The mental health community is very active on social media, however, our research showed that whilst ‘mainstream’ mental health issues are well covered, more ‘niche’ conditions have very little voice on social media.
To amplify the voice of the minority, we hosted a tweetchat on World Mental Health Day. During the one hour tweetchat, we posed questions to encourage open discussion between healthcare professionals and patients living with less mainstream mental health conditions. The campaign generated over 200 tweets from 77 contributors and resulted in half a million impressions.
As a follow-up activity, we hosted a 12-day tweet-a-thon in the run-up to Christmas – highlighting that it can be a lonely time for those living with a mental health condition. Each day we shared useful information and resources on mental health. The campaign culminated with the launch of an ‘advent calendar’ interactive visual that pulled together all the resources shared throughout the tweet-a-thon. The campaign triggered 18,000 engagements and resulted in 1.9 million impressions.