Close

Sparking debate on social media

The mental health community is very active on social media, however, our research showed that whilst ‘mainstream’ mental health issues are well covered, more ‘niche’ conditions have very little voice on social media. To amplify the voice of the minority, we hosted a tweetchat on World Mental Health Day. During the one hour tweetchat, we posed questions to encourage open discussion between healthcare professionals and patients living with less mainstream mental health conditions. The campaign generated over 200 tweets from 77 contributors …

Close

Enhancing consultations

Our client had the most extensive portfolio of treatments in the field, but were a long way behind the leader in terms of market share. They wished to demonstrate leadership and scientific credentials in reforming current treatment practices and enhancing outcomes for patients. We discovered that HCP-patient interactions are very transactional, with low rates of patient satisfaction and trust in HCPs. Consultations were often driven by patients seeking help with a ‘problem’, that can limit the course of treatment if …

Close

Flipping the congress model

In a crowded landscape with many different classes of treatment, each with multiple drugs and combinations, scientific congresses are the key opportunity for our client to connect with large numbers of customers in one place. We wanted to find a way to make our client stand out against their competitors, and as such, turned to what makes them truly unique in this space: that they are the only company solely dedicated to the condition. We chose to flip the model, …

Close

Reaching a diverse customer base

Our client wanted to reduce their spend on face-to-face education throughout the diverse EMEA & LATAM regions. Their company policies mandated more sustainable ways of working with target stakeholder groups. The natural solution was to take it online, but our research showed that HCPs don’t watch many recorded lectures due to access issues and the burden of technology created fear, while local affiliates still really valued the opportunity to get groups of customers together face-to-face when possible. Our solution …

Close

Patient group collaboration

Our client had no footprint in a new disease area and wanted to find a meaningful way to introduce themselves to the community and demonstrate their investment and commitment to patients. We facilitated a co-creation session with a patient steering committee, identified crucial ‘make or break’ moments for patients receiving their diagnosis and their desire to avoid ‘over-dramatization’ of the associated perceived stigma of the condition. Together we decided an animation series for patients, written by patients, was the most …

Close

Raising standards of care

Our client was looking to forge new relationships with key European stakeholders following EU approval of a new indication, but were lacking a presence in the field. We wanted to build their profile at the heart of communities as an active, committed and patient-centric collaborator. We set out to empower & enable these communities to drive tangible changes in standards of care by working hand-in-hand with them to identify the gaps in care and design programmes with a tangible, compelling …

Close

Global advocacy development

We undertook a literature-based opinion leader mapping exercise, supplemented by a ‘first followers’ study (understanding who local HCPs are immediately influenced by) and a (non HCP-specific) digital opinion leader analysis to create a true global map of current opinion and potential future advocacy. We then held an international and two regional kick off meetings to bring together interested parties – the kick off meetings produced a co-created call to action, which was committed to by all attendees. The advocacy movement now …

Close

Mapping global advocacy

Our client was introducing a new vaccine to the rare diseases market. As part of this, we needed to understand the current behaviours of vaccinators, future vaccinators and who their big influencers were. We undertook a literature-based opinion leader mapping exercise, which was supplemented by a ‘first followers’ study (understanding who local HCPs are immediately influenced by) and a (non HCP-specific) digital opinion leader analysis to create a true global map of current opinion and potential future advocacy. This map …

Close

A stand without a stand?

The award-winning Making a Difference campaign introduced a brave new approach to congress communications. As part of the campaign, a congress stand focusing on simple, cost-effective designs was created for display. This simple design saved costs and reduced our client’s environmental impact. The money saved was donated to renal care support associations, while local charities benefitted from reusable elements of the stand.

Close

Pro Bono Campaign

As part of our pro bono work with Beating Bowel Cancer, we supported their meat-free initiative by developing an online tool known as The Veg Pledge. The Veg Pledge calculated how much an individual could save by going meat-free for the week based on their average meat consumption. There was then an option to donate this sum directly to the charity. The calculator proved highly successful with 500 social media mentions and a reach of over 1.2 million. The Veg Pledge was …

Close

Practical surgical training

Our client wanted to raise their profile in the surgical devices market by offering technologically advanced, innovative and true-to-life practical training, whilst at the same time showcasing the use of their dual haemostat and tissue sealant patch. Typically, educational activities at congresses only ask surgeons to listen and watch, with little or no active engagement. We turned this on its head to create the first truly interactive ‘excellence in practical training’ event for surgeons – a project that the Communique judges …

Publicis LifeBrands

Welcome to Publicis Resolute – the motherland of seriously imaginative med ed and PR. If you’re looking for our sister advertising agency, Publicis LifeBrands, please click here.