Shire: Making a Difference
The award-winning Making a Difference campaign introduced a brave new approach to congress communications. The simple stand design saved money and reduced Shire's impact on the environment. The money saved was donated to renal care support associations, and local charities benefitted from reusable elements of the stand.
Beating Bowel Cancer
1We undertook a probono campaign with Beating Bowel Cancer. We were tasked with create a compelling campaign to support a meat-free initiative. The key objective so to drive donations. We developed The Veg Pledge, on online tool which calculated how much an individual could save by going meat-free for the week, based on their average meat consumption. There was then an option to allow them to donate this money directly to the charity.
Surgical excellence practical training programme
Publicis Life Brands Resolute was challenged to help Takeda raise its profile in the surgical devices market, by offering technologically advanced, innovative and true-to-life practical training, while at the same time showcasing the use of their dual haemostat and tissue sealant patch, TachoSil. Typically, educational activities at congress only ask surgeons to listen and watch, with little or no active engagement. We turned this on its head to create the first ‘excellence in practical training’ event for surgeons where they …